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October 29, 2008

DVD Rental Kiosk Patented… Redbox Sued

In 1998 I worked with a company that was trying to deliver CDs and (eventually) DVDs via rental kiosks. At the time, the idea was hardly new. In fact we've detailed the long list of failed companies who got into the kiosk business over the last few decades. But, apparently, they all had the wrong strategy. What they should have been doing is suing over patent infringement. We were just talking about Redbox, one of the few companies that's made a successful go of DVD kiosks, and its lawsuit against Universal Studios, but it appears that the company is now being sued for patent infringement as well, by a company called DVDplay. The patent itself seems to cover a disc-based kiosk that's connected to the internet. Reading through the claims, it's difficult to see how there wasn't any prior art on this stuff or that it wasn't an obvious iteration on what had come before. But, really, what does that matter once you've got a patent and you can just sue away?

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