Jerry Beck of Cartoon Brew says:
I received several old issues of Cracked magazine over the holidays and noticed this article predicting life in the 21st Century had become surprisingly accurate.I've attached one image from it... but check the whole piece at Cartoon Brew."Today's Swinger is Tomorrow's Square," illustrated by John Severin, appeared in the 1974 annual Super Cracked (It was most likely a reprint from a 1970 issue). In it, the writer predicts that young people will embrace the "skinhead" look, home computers ("Electronic Home Teacher") and even the ipod: as "electronic brain stimulators" and a "musical computers" that young people are hooked on.
Read more of this story at Slashdot.
Senator Al Franken zings the everloving crap out of Ann Coulter in this sweet little clip. Funniest 1:22 I've seen all day.
Ann Coulter and Al Franken at The Connecticut Forum
(Thanks, Fipi Lele!)

An inspiring how-to for turning an ugly plastic clock into a nice-looking wood-cased object. Inspiring!
Turn a generic plastic gadget in to something a little more beautiful (Via MAKE blog)
If you aren't in the mood for McDnoald's, how about Pizza Huh?
Fake brands shopping center set to open in China (Via Michael Dolan)

From the MAKE: Flickr pool
Instead of tracking down and buying a lens cap for that unprotected cam, consider the incredibly affordable DIY alternative - and enjoy the simple pleasure using what you've made. Flickr member safoocat did so, following instructions she found here
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Letter from Apple CEO Steve JobsDear Apple Community,
For the first time in a decade, I’m getting to spend the holiday season with my family, rather than intensely preparing for a Macworld keynote.
Unfortunately, my decision to have Phil deliver the Macworld keynote set off another flurry of rumors about my health, with some even publishing stories of me on my deathbed.
I’ve decided to share something very personal with the Apple community so that we can all relax and enjoy the show tomorrow.
As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors. A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my #1 priority.
Fortunately, after further testing, my doctors think they have found the cause—a hormone imbalance that has been “robbing” me of the proteins my body needs to be healthy. Sophisticated blood tests have confirmed this diagnosis.
The remedy for this nutritional problem is relatively simple and straightforward, and I’ve already begun treatment. But, just like I didn’t lose this much weight and body mass in a week or a month, my doctors expect it will take me until late this Spring to regain it. I will continue as Apple’s CEO during my recovery.
I have given more than my all to Apple for the past 11 years now. I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple’s CEO. I hope the Apple community will support me in my recovery and know that I will always put what is best for Apple first.
So now I’ve said more than I wanted to say, and all that I am going to say, about this.
Steve
Read more of this story at Slashdot.

My friend Thomas Edwards, Dorkbot DC founder and former Overlord (now living in LA), wrote to tell us about the next Dorkbot SoCal meeting on January 10, featuring three bio-inspired artists.
Deborah Aschheim (above) creates works that blur biology and technology, exploring concepts of memory, architecture, and neural networks through drawings, sculpture, writing, installation and sounds.
Brian Evans explores the intersection between reductivist sculptural form and the aesthetics of behavior, where structure and thought are fused. He creates simple moving objects with seemingly life-like qualities- electromechanical life forms with motivations only just beyond our understanding.
David Guttman (above) creates interactive works that generate unique colors and shapes from sound and EEG.
More details at:
http://www.dorkbot.org/dorkbotsocal
Pentax has also launched the Optio P70 digital compact camera. Sporting a 12 megapixel image sensor, 2.7" LCD and 4x optical zoom that starts at 28mm equivalent. It also features Triple Anti-Shake protection (digital image stabalization), advanced face detection of up to 32 faces and HD video recording. There's also an interesting Vertical Snap Mode whereby all icons on the LCD automatically rotate vertically for easier operation of the camera in a portrait mode.
Pentax has released the Optio E70 digital compact camera. This 10 megapixel camera features a simple to use interface with large buttons. Continuing the simplicity theme, it also includes Pentax's 'Green' shooting mode, where the camera tales control of all the key shooting settings. Although the camera promises simplicity, it is packed with features such as Triple Anti-Shake Protection, Super-Fast Face Detection and 7 shooting modes.

From the MAKE: Flickr pool
5Volt shares info, schematic and video on this simple yet fun/interesting project -
This is my simple light to sound converter. It simply converts light variations into sound. Listen to remote controls, TVs, burning flames, light bulbs and anything that emits either visible or infrared light.Get more details on how to build your own from his blog - Light to sound converter Read more | Permalink | Comments | Read more articles in DIY Projects | Digg this!
Delightful sets, characters, and music in this 1970s Japanese kids' show, Kure Kure Takora.
From Wikipedia:
Kure Kure Takora (クレクレタコラ, Kure Kure Takora? unofficial translation: "Gimme Gimme Octopus") is a tokusatsu children's comedy show from Japan. Produced by Toho Company Ltd., the show aired on Fuji TV and its subsidiaries from October 1, 1973 to September 27, 1974 with a total of 260 episodes.However, Episodes 223, 252 and 255 never materialised. The show was rebroadcast over CS digital satellite television, except for episode 220, which was censored due to problematic show content. The reason behind the censorship being that the main character, Takora is beaten by his neighbors to the point of being brain damaged, and it was considered much too violent to be rebroadcast. Laserdisc and VHS versions were sold, but currently only the DVD version (which includes episode 220) is on Japanese market.
It was a new type of program for children. TAKORA, a central character coveted for everything saying "KURE! (I want it)" all the time. Each episode was absurd, strange, violent, surreal, indescribable, and ran exactly 2 minutes and 41 seconds.
More excerpts available at Mt. Holly Mayor's Office: Kure Kure Takora - Amazing Japanese Kids Show from the '70s
UPDATE: Jack found banned episode #220. He said it "Looks like a cartoon version of COPS."
Read more of this story at Slashdot.
As part of our custoMONDAY series, we're giving away a custom made toy. Today's feature is Lana Crooks, who has a gallery on TOR, and does cephalopods. (Her tentacled plushes have been on BoingBoing before.) She's giving away a large handmade plush skull to the reader who can come up with the best name for her series of skulls."Win a Custom Skull Plush by Lana Crooks"

From the MAKE: Flickr pool
Pauric shares techniques for redesigning/improving consumer devices in need of a makeover. His example project, a 'sunrise alarm clock' -
One of the first things I do with device I buy is take it apart to see how it works, see if there's anything interesting going on inside. There's a lot to learn from doing this and as the Maker Mantra goes - if you cant open it you dont really own it.He also includes a nice video rundown of the power tools used in the process - Turn a generic plastic gadget in to something a little more beautiful Read more | Permalink | Comments | Read more articles in DIY Projects | Digg this!Inside this alarm are all the standard parts you get in any $10-$20 alarm clock so I was a little peeved to realize I paid 4 times that for an alarm clock WITH a light bulb that wouldnt look out of place on a Christmas tree. Now I'm super motivated to remake it.
Read more of this story at Slashdot.
Read more of this story at Slashdot.

After a long day on Tatooine fighting off Sandpeople and haggling over the price of power converters, Obi-Wan and Luke Skywalker walk into a droid...
BaR2D2 is a radio-controlled, mobile bar that features a motorized beer elevator, motorized ice/mixer drawer, six-bottle shot dispenser, and sound activated neon lighting. The robot is driveable so you can take the party on the road! It was created in my garage using standard hand/power tools and readily available parts and materials.
BaR2D2's creator, Jamie Price, sent us a link that includes all the construction details, as well as a few photos of the droid with C3PO, R2, Vader, and some Stormtroopers at the Dragon*con convention.
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MAKE Projects Editor, Paul Spinrad, sent me a link to this project and the following message:
Some CS / Game Development students hacked a Lord Of The Rings pinball machine, taking full control of its sensors, actuators, and display, and reprogrammed it to play Pinhorse -- like the basketball game, but you try to match your opponent's pinball shots in a certain amount of time, guided by the playfield lights and display. Control comes from a Linux PC and a Parallax microcontroller. Here's the project page with a video and academic paper. Naturally, they had to do some heavy-duty reverse-engineering.
The video narrative is a little hard to follow, but it does look like an interesting, challenging project.
Project "Programming Pinball Machines" [Thanks, Paul!]
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Kodak has announced the Z980 mega-zoom digital camera. This 12 MP camera sports a 26mm wide angle lens with 24x zoom, a detachable vertical grip with shutter release and is capable of HD recording. Kodak has also announced the addition of three new models to its EasyShare M series. The M380 features a 10 megapixel sensor, a 2.7" LCD and 5x optical zoom. The 10MP M340 and the 9MP M320 feature 2.7" LCDs and 3x optical zoom.
Read more of this story at Slashdot.
Zillij by Chris K Palmer, (modified from a traditional design by his student Elizabeth Ager), 2009, 12" diameter. Cut on the Craft ROBO Pro and assembled by Jeffrey Rutzky.
While teaching architecture at the University of Colorado-Boulder, Chris K Palmer developed Rhinoscripts to calculate intersecting ribs. Using several variables, such as material thicknesses, the script automatically generates vector-based files that, in turn, are used to drive CNC machines (laser and Craft ROBO cutters, 3-axis routers). Not only has Palmer expressed his favorite traditional Middle Eastern patterns, but he also has built, with his students, life-sized domed structures. All models assemble without external fasteners or adhesives, and use only the flat parts themselves, much like sliceforms.
Creating forms using the box slot connection began with work by Akio Hizume, who wrote custom software to calculate patterns, as well as scale and life-sized towers.

We like both of these ABC sets for very different reasons. The modern design deck by Jen Renninger is hip, modern, retro, and old school, all at the same time. Love it! And the Star Wars characters set by Michael Fleming appeals to our sci-fi, geek sensibilities.
Jen Renninger's Etsy Shop
Michael Fleming's Tweedlebop
(Modern Design Deck via Whorange)
(Shawn Connally and Bruce Stewart are guest bloggers)
Homes will be jammed together, with any leftover space commandeered by taco stands, market stalls, and gathering places...Shantytown, USA
Behind the precariousness of low-income communities, says Cruz, there is a sophisticated social collaboration: People share resources, make use of every last scrap, and look out for each other...
In collaboration with the nonprofit Casa Familiar, the San Ysidro development will include 30 housing units alongside spaces where residents can run small businesses. The model also accounts for sweat equity, allowing people who help with construction to gain rent credits for their work.
"Don't the copyright owners realize they are contributing to the destruction of their property by removing it from knowledge?"Exactly. Meanwhile, the creator of the film, Nina Paley, has been actively blogging about the ordeal. The attention brought about by Ebert's endorsement has resulted in the copyright holders lowering their demands, but including some pretty onerous strings that will make it nearly impossible for her to ever profit from the movie (from which she's already in debt). Basically, if she actually sells copies of the movie, she'll owe a lot more -- but that doesn't apply to promotional copies of the movie. In response, she's worked out a convoluted plan, whereby she'll pay the awful initial fees, but, knowing she'll never get direct profits from it, she's working hard to free the film up as much as possible -- by putting the entire movie up as a "promotion" on the Internet Archive, while putting it under some sort of open and free license.
Read more of this story at Slashdot.
There were loads of people there – from full fursuiters to tail-wearers. The selection of animals included fearsome wolves, big dogs, fuzzy foxes, a cool meerkat, a brilliant boar, a blinking dragon, an awesome lion and a few bears. It’s surreal being in a room full of oversized animals playing musical chairs. One of the best things about the day was getting loads of hugs from furry folk.Furry Convention
The Corkscrew by Rob Higgs Discuss this at Boing Boing Gadgets
Rob Higgs is an artist who makes extraordinarily convoluted machines — or at least one: the "Corkscrew", a self-cast monstrosity for gears and levers which does, unbelievably, actually work as a half-ton corkscrew for a bottle of wine.I'll take two. (Which may be possible; as part of the One of a Hundred project, they may actually sell these things for lots and lots of money. But probably not.)
Here's a brief overview of non-oil light-producing options from the authors of The Carbon-Free Home. In part:
Increasing the natural daylight in your home is something to take into consideration if you find from your energy diary that you need to turn lights on during the daytime. We are fortunate that our house, designed in the 1930s, has no issues with dark rooms. Every bathroom has a window and every hall has natural light. But some condominiums, apartments, and splitlevel or ranch houses we've seen have a serious lack of daylight.
Sunlight pipes (also called tubular daylighting devices) are low-tech devices that work wonders in dark hallways or bathrooms that have an accessible roof to penetrate. Be careful: every time you make a hole in the roof there is a chance for water penetration and damage. Solar tubes must be carefully installed and the flashing and caulking checked regularly.
From one of the manufacturers, here's a diagram of one such solar tube:

(Image via Sunpipe)
And, here's an article on installing solar tubes.
Has anyone created their own version of a solar tube? Other than finding a high-quality plastic dome, reflective film for the interior (mylar?), and making sure you don't create a nice water inlet along with your light tube, is there any reason not to try and homebrew this?
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Under a beautiful light, a monkey rests on the milennary stones of the Angkor temples, in Cambodia. The image talks about animal behavior, and about the very moving feeling of proximity between us and our nearest relatives in nature.International Photography Contest 2008
"There has been a tendency to make booming clubs for drivers," (said sports equiipment engineering expert Dr Martin Strangwood at the University of Birmingham.) But if this were a problem it would be easy to remedy by filling the head of the club with foam to reduce the sound.""Playing golf can 'damage hearing'"
He said wearing earplugs was another solution, but said players use the noise as feedback to assess how they are playing and how well their equipment is performing. "So it might not work for all."
Burglar scared off by Thor (via Fortean Times)Mr Alexander said: "As soon as he saw me his eyes went wide with terror.
"He looked like he had had a few drinks and decided to do a late night break in, but he hadn't counted on the God of Thunder living here."
He added: "I had just got back from a fancy dress New Year's party and because I have a Norwegian name I decided to go as Thor.
"It took ages making the cape, helmet and breast plate, and I must admit it was a bit chilly walking home, but when I saw that guy I just went mad and charged at him, my cape flying behind me.
Read more of this story at Slashdot.


FIRST Robotics competition announced... via /.
"FIRST (For Inspiration and Recognition of Science and Technology) has officially announced the 2009 FIRST Robotics Competition. This competition, started by inventor Dean Kamen, encourages high-school students to design and build robots to compete with and against other FRC teams. The competition overview video is available from NASA. This year's competition is called 'Lunacy.' The game consists of a series of 135-second face-offs during which the student-designed robots must pick up 9-inch game balls and deposit them in trailers hitched to the opposing teams' robots. The game field is coated with regolith, a slick polymer material, and special wheels are used to create a low-traction interaction with the crater's surface. Together, these combine to simulate the one-sixth gravity on the surface of the moon. For any readers who are interested in participating, FRC teams can always use more adult mentors."Read more | Permalink | Comments | Read more articles in Kids | Digg this!
Kodak has announced the Z980 mega-zoom digital camera. This 12 MP camera sports a 26mm wide angle lens with 24x zoom, a detachable vertical grip with shutter release and is capable of HD recording. Kodak has also announced the addition of three new models to its EasyShare M series. The M380 features a 10 megapixel sensor, a 2.7" LCD and 5x optical zoom. The 10MP M340 and the 9MP M320 feature 2.7" LCDs and 3x optical zoom.
Read more of this story at Slashdot.
First a caveat, this is going to be a technical post, so if you're not interested in techie stuff, you can skip it. However, I'm going to try to make it understandable to smart users who are willing to scratch their heads and read it two or three times, if you care to.
Okay, so now assume I've given my username/password to Wimpy's App Shop, who has a neat little Twitter add-on gizmo that I love, and everything's going great until one day Wimpy, whose shop is suffering in the recession, decides to make a little extra money by selling my login to Bluto's Greasy Spoon Spamporium, who proceeds to send huge numbers of phishing messages to Chris Brogan, Kevin Marks, Chris Messina and Guy Kawasaki. This is very annoying. We must stop it at once!

The coolest thing about your kid's first Christmas is that you get to watch her unwrap all the amazing kiddy treasures that your friends and family found. It was a fantastic haul this year, no doubt about it, and my favorite was Mommy?, a 2006 pop-up book by Maurice "Where the Wild Things Are" Sendak that I'm thinking of keeping for myself.
Mummy? is a practically wordless, six-page popup that follows the travails of a little boy who's looking for his mother in a castle full of monsters. The left panel shows junior saying "Mommy?" and the right panel shows a leering monster; flip it up and see how the boy has defeated it. Mommy?'s dimensionality is fabulous -- the monsters explode in all directions, portrayed in fabulous grisly style that's a cross between Big Daddy Roth and Marc Davis's Haunted Mansion ghouls.
The flip-up right panels showing the monsters' comeuppance are witty, marvellously engineered, and deeply satisfying. The ending -- the Bride of Frankenstein bursting through the door, saying, "Baby!" -- is a great touch. This is the kind of papercraft you can feel good about giving to a kid (even if you don't want to part with it).
Update:: OK, I'm an idiot. This sure seemed like the ending of the story, but apparently, they're only halfway through. Eek!
One of the most rewarding moments of my winter holiday was the morning I found to read the final installment in Fables, Bill Willingham (and company)'s long-running, brilliant graphic novel series.
Over 11 volumes (plus a few very fine spin-offs), Fables has treated us to a cracking story about the exiled community of mythological creatures living in secret in Manhattan -- a motley cadre of legendary figures who were chased from their homeland by an evil emporer bent on multiversal conquest. From Sleeping Beauty to Little Boy Blue and the Big Bad Wolf, the legends have lurked in our human society, mingling with us, sometimes acting as our friends and sometimes as our enemies.
Building from a series of clever little vignettes to an epic tale of war and betrayal, revolution and politics, Legends became one of my favorite graphic novel reads. The authors rarely strayed into the realm of the silly, playing their Big Idea as straight as a ruler, drawing me into the lives of these vividly realized, striving people who struggled to get along -- and get home. On the way, the authors fluidly change comic styles, flipping from simplistic children's comics to elaborate oil-paintings to stylized manga, choosing the style that suits the present storyline best.
With the final installment, the Fables go to war, and adopts the conventions of war comics. The story is big -- huge -- and the battles are nail-biters. Things don't go the way you'd expect, and the ending is... Well, it's just goddamned great, tying up the loose ends, resolving the emotional tension, honoring the years I'd put into following these adventures. I won't drop any spoilers here, but I will note that the resolution leaves things open for some additional spinoff books and storylines, which I'll be looking forward to.
In the meantime, if you're the kind of person who likes to banquet on a whole epic story in one setting, now's the time -- all the books are in print and available for your perusal. And if you, like me, have been following the story for years, rejoice for the end is at hand, and what an end it is.
Fables, Vol. 11: War and Pieces
List of all Fables collections

My pick for today's PC Mod is the Atari 800 ITX, built by Andy Huston. There is a lot of bias at work here as the Atari 800 was my first computer / gaming system, and I actually still have it sitting on my desk.
Though it is sad to see it with the beloved ANTIC/POKEY chips and other vintage 70's electronics, it's still cool to see a classic computer used in the manner.
For more info and commentary check the rest of the story...
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Matt Jones contemplates life by building moving sculptures that fail to replicate it. A graduate student in art at Stanford University, his investigations have led him, among other things, to use an air compressor to animate a respiratory system fashioned from old bicycle inner tubes, and to motorize a carpet of zip ties laced with LEDs to approximate a pulsing, gently respiring, furry hide. His goal: to tease out the vital essence that makes the living live.
It took a giant garbage bag full of hot air to teach him to appreciate the life coursing through his creations. To create the grandiose piece Black Cloud for a death-themed Land Art show in the cactus-studded desert of central New Mexico, Jones needed little more than a pair of scissors and a lot of tape.
He cut out black garbage bags, sealed their edges to each other, and then rigged a squirrel cage fan with ducting to fill the vessel with sun-heated air, floating it several feet above the ground. Once aloft, the Suburban-sized balloon seemed to find a mind of its own in even the gentlest breeze. Trying to steer the cloud with fishing line before a crowd of spectators, says Jones, was "like trying to drag in an orca -- an orca that insists on jumping into cacti." Long patching sessions followed each brief and otherworldly flight.
Despite the difficulties and constraints inherent in making kinetic sculpture (it has to work, after all), Jones says it pleases him more than traditional media. "Besides color, line, and solid shapes," he explains, "there are entire regions [of the brain] devoted to detection of movement, areas untouched by static art."
Certainly, Jones' kinetic works breathe life into many regions of the mind -- especially when they're cooperating. "After the showdown in the desert," he says, "I came to cherish those moments when my work wasn't broken."
>> Matt Jones' website: ojdingo.com
From the column Made on Earth - MAKE 8, page 23 - Eric Smillie.
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We hope this series inspires people all over the country to tinker, build, repair, or invent. To help make that happen, Make: television is happy to provide DVDs for those willing to screen episodes in a meet up of their own!
We'll send you a DVD with the first 5 episodes to host a screening in your own local robotics, DIY, or crafting groups. Watch an episode (or 5!) with your group and then roll up your sleeves and get down to building. We have detailed PDFs for the projects seen on Make:, just visit www.makezine.tv, or let the show inspire you to build a project of your own.
To host a screening event, email maketv@tpt.org and tell us about it.


Here are some of my favorite posts from the CRAFT blog this week:

USGenWeb, a genealogy site, has a really cool collection of penny postcards, organized by state. I love looking at the old structures - can you imagine driving on this bridge?
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P^2 captured this very awesome video of a DSLR's exposure process -
First attempt at capturing high-speed motion. This is a Pentax K200D shutter, as seen by a K100D and a high-speed strobe. Timing is provided by a few lines of C bitbanging a PC parallel port (in DOS, with interrupts disabled, natch).- K200D shutter video Read more | Permalink | Comments | Read more articles in How it's made | Digg this!Stop action and rapid recycle provided by the "winder mode" on a Metz 45-CT5, with its 90 microsecond flash duration, and <0.5s recycle time for the hundred shots it took to do this. Acquired shot-to-shot "frame period" is about 1 ms, and this is playing back at about 100x slower than realtime. The K200D shutter speed here is 1/180s.

Read more of this story at Slashdot.


A lot of folks emailed me about our "Not New Year's resolutions - What are you going to MAKE? What we are making..." How many startups and projects are going to be doing power usage and metering in 2009? TONS - and now many of them seem to be looking at Twitter to pass the information along too.
Here's the latest, we're using a supercap, the Xbee is still parasitic (getting its power from the Kill-a-Watt). This is the one time that a supercap is actually reasonable for use in a project, a rare & very short burst of activity followed by long sleep delays. A supercap is like something between capacitors and batteries.
Oh, here's the outline of the project...

Twittering power usage device
Limor Fried and I are working on a cool project that should be done in early 2009, you take an off the shelf power usage device like the Kill-a-Watt and add an Xbee wireless module - once tapped in to the Kill-a-Watt you transmit the power usage to a local computer and that computer publishes how many watts per day you're using to your twitter account and will also add something like #mywatts so everyone can compare what they use. You could also use an Arduino with ethernet or wireless and eliminate the computer completely. The project will be open source of course and we expect someone will see it and do a commercial product.
This remote controlled robot kit called "Tornader" spins around in every direction and seems like a pretty successful way to make your pets go crazy. Best of all it comes in a kit that you can put together in less than an hour.
Elekit Kit via DVICE
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Cool: a company selling a calendar with pages that you plant to grow wildflowers.
Cooler: This abstract perpetual calendar:

Or, at the opposite extreme, the Martha Stewart take on a monthly tile calendar.
Coolest: a Maker creating a gift calendar with weekly seed packets that can be grown into food at that time of the year in recipient's climate. For even more eco-factor, actually recycle a 2008 calendar by marking in the holiday / date changes you care about. The days of the week for January 2008 match those for January 2009 if you move the day headers over by 2 (1/1/08 = Tuesday, 1/1/09 = Thursday),and you can embrace the hack to make a calendar that looks like a ransom note:)
If you have any Maker-friendly ways of sustainably ringing in the New Year and maintaining a semblance of knowing what day it is, please comment below!
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From the MAKE: Flickr pool
Inspired by previous examples, Flickr member pmilg celebrated his birthday with this confectionary intel mobo cake. (Hmmm ... looks like someone already nabbed the cpu)
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freezebubbles
(Thanks, Fipi Lele!)
Read more of this story at Slashdot.
Photo credit: Travel Aficionado edited by Andre Deutmeyer
Making a living as an independent web publisher means that you have to do one thing very well: monetizing your content. Google AdSense is where most publishers start because it is easy to set up. But how do you do ensure that you are getting top dollar for your ad inventory?
Joining a vertical ad network to sell your inventory is a good idea. But the problem with ad networks is that even if they are good, you will have a hard time selling 100% of your ad inventory all the time, and there is no easy way to know if you are getting the most you can out of your available ad inventory.
Ad networks play an important role in bringing you and similar web publishers together with online advertisers. But because ad networks are typically disconnected from the rest of the market (i.e. any given network only works with a small percentage of the available advertisers and publishers, rather than the whole market), they can limit profitability because they offer limited supply and demand. For publishers who link or daisy chain ad networks together, manually prioritizing ad inventory to networks can be a hassle. And there is no way to guarantee that your set up is making you the most money.
This is where the ad exchange steps in. In the exchange, all market players - advertisers, publishers, and networks - are interconnected on a common platform. If your ad spot can't be sold at a premium price set by you, it is auctioned off in the exchange. You set the minimum bid price and then simple supply and demand economics take over. All advertisers have access to and compete for your ad spots in real-time. The advertiser with the highest bid purchases any given ad spot and the process begins anew as your ad inventory opens up.
Currently, ad exchanges seem to be relegated to the remnant ad market (the leftover ad inventory spaces available on your site). But the real potential for online ad exchanges lies in not just maximizing the return on your remnant ad inventory, but in opening up your entire ad inventory to real-time bidding.
If you have ever considered using an ad exchange... or even if you have never considered using an ad exchange and you have no idea where to start and what to look for, then there is no better place to start than here.
In this article I have brought together some of the largest ad exchanges - AdBrite, ContextWeb's ADSDAQ, Yahoo's RightMedia Exchange, and Google's DoubleClick Advertising Exchange - with some of the newest entrants into the ad exchange space - TRAFFIQ and Turn - for a comparison of their unique traits and characteristics.
If you are looking for ways to improve the monetization of your existing site and are caressing the idea of opening up your ad inventory placement opportunities to real-time bidding then you may find some useful information in this guide..
Here all the details:
AdBrite ad exchange aggregates more than 45,000 publishers including big names like LinkedIn and the Drudge Report as well as thousands of long tail small niche publishers with over 7000 advertisers including big brands like Verizon and the US Navy. Additionally, AdBrite teams up with over 20 of the leading ad networks, thus helping to ensure a dynamic marketplace for ad trading.
Every ad that is served is served on a eCPM (effective CPM) basis. So it doesn’t matter whether or not the ad being served is a CPM, CPC, or CPA ad, each is converted to eCPM to determine which ad will be the most profitable for you. Each time there is a page view, AdBrite calculates the demographics and geo-location of the user, the contextual meaning of the page and other factors, and runs an auction for all interested advertisers.
The AdBrite ad exchange service can be integrated with other ad management platforms. And AdBrite serves both your standard graphical display ads and rich media ads; text ads like Google AdSense; as well as interactive interstitial ads (full page ads).
Publishers have complete control over the ads to be displayed. You can review and if necessary remove any ad before or after it appears on your site. Furthermore to maximize revenue you can set your own reserve price. For example, if you believe that you could make a minimum of $2 CPM for a specific ad spot, you would set your reserve price at $2. If AdBrite can’t beat the reserve price, your backup network (Google AdSense or another of your choice) will fill the ad spot. Additionally you can control the look and feel of ads so that the ads best fit your site design.
Unique Feature: With one snippet of AdBrite HTML code, each publisher has the choice of displaying banner ads, rich media ads, text ads, inline ads (double-underlined words that display a relevant ad when the mouse hovers over it) or full-page interstitial ads. Additionally, AdBrite InVideo enables ads in videos, and BritePic enables advertising on still images.
All AdBrite features can be accessed by anyone, instantly, using a self-service interface at http://www.adbrite.com/.
Bought by Google in 2007, the DoubleClick ad exchange brings together some of the largest publishers on the web with advertising from top firms representing a broad range of established Fortune 500 companies and newer, upstart brands. Additonally, DoubleClick works with ad networks to ensure a dynamic market driven trading environment for all.
Although, the DoubleClick ad exchange tends to focus on large scale publishers, smaller niche publishers can also use the marketplace to sell their inventory.
For publishers, DoubleClick Advertising Exchange attempts to generate maximum possible revenue for every single ad impression. The system enables sellers to dynamically allocate inventory to the highest-paying sales channel, rendering obsolete the arbitrary "premium" vs. "non-premium" (or "remnant") inventory distinctions. Publishers will always get the highest paying ad in the market.
DoubleClick Advertising Exchange now supports the buying and selling of all standard types of online display advertising. However, the exchange was built to support a range of inventory, including graphical, video, and even in-game ads.
The advertising exchange is tightly integrated with DoubleClick's existing DART ad management platform, enabling yield maximization across sales channels for sellers, as well as shared creatives, advertisers, Spotlight Tags and audience targeting for buyers. Dynamic allocation: For publishers, DoubleClick Advertising Exchange automatically determines how to generate the highest return for every impression by dynamically allocating to the highest paying sales channel.
Publishers benefit from complete control over to whom impressions are sold, what ads are run and at what price. DoubleClick Advertising Exchange provides a single billing and payment point for all transactions, so you receive a single aggregate payment for all ads served, regardless of the number of buyers.
DoubleClick ad exchange does not integrate with other ad management platforms easily, but if you use DoubleClick's ad management platforms and DART then the integration is seamless.
In order to sign up for DoubleClick, you must contact a representative at http://doubleclick.com

We're posted in the past about her work, but these "Soft Sculptures" by artist Megan Whitmarsh are a soft jumble of everything from consumer electronics like televisions, cell phones, and Rubix cubes to other everyday products. Will she make a "soft Arduino" next?
Megan Whitmarsh via Design Boom
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David points out the 4bitsynth - a MIDI controllable digital synthesizer using the ATMega48 chip and a resistor ladder digital to analog converter. This simple project produces some nice NES-esque square, triangle, and noise waveforms - code is available here - 4bitsynth
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?Here's something useful for people who do a lot of electronics on the road. This hack shows how to build a USB powered soldering iron from a battery powered iron by connecting a spare cable to the iron. Check out the directions at the link below.
via GetLoFi

It's amazing that just a few years ago a cell phone was the size of a suitcase. Now you have a camera, calendar, video and music player, all jammed into a phone that easily fits in your pocket. What's next? Well, maybe it's mobile furniture design? I really like the manufacturing process and final results. Check out the link for a lot more examples of tables deigned on a phone.
More about Designing furniture with a cell phone [Core77]
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Looking for a better reason to have that high powered phone on your hip? How about saving the world, or saving yourself?
The applications are designed to change people's behavior for the better, said Sunny Consolvo, one of UbiFit's creators. In a three-month field experiment, people using UbiFit with the background display kept up their workout routines over the winter holidays, a period when people typically slack off on exercise, while people without the display let their regimen slide.
The project is funded in part though a grant from the Intel Foundation.
How could your phone do more for you? Have you tried this app, or others like it? Have you created an application that makes innovative use of the iPhone or Android's robust sensors? Join in to the conversation in the comments and add your photos and videos to the Make Flickr pool!
Thanks Amon!
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One of our readers sent us a link to this very simple PIR circuit. It's a really easy way to conserve battery life on any interactive project. Check out the link for a circuit diagram and more information.
When we design lighting circuit, we would like to light up the LEDs only when there is somebody around. The PIR sensor is a motion sensor based on passive infrared sensor which senses infrared emitted by human body. I got the PIR Module "KC7783R" from local store, which includes the PIR sesnor and also the KC7783 motion detection IC.
More about a Simple PIR motion sensing
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This is a great open source MPG instrument for your car. It's based on the Arduino micro-controller along with a few other sensors. I really like all these open-source projects that are springing up all over the place. Amazing!
MPGuino is part of the OpenGauge instrumentation effort, which was created to make available efficiency instrumentation of all sorts. MPGuino specifically is a Miles Per Gallon gauge for fuel injected vehicles that is based on the arduino platform with some extra circuitry for monitoring the fuel injectors and the speed sensor in the vehicle.
More about MPGuino: Open source instrumentation
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Wastricity is the use of electricity in a way that provides no personal or public benefit.
There is no public benefit to the money spent lighting streets and the exterior of buildings during the daytime. Who should you talk to when you see municipal money being spent on electricity or other utilities for zero constructive use? How will they respond when you point out that they are burning their budget? Are they planning on going in front of the voters asking for some emergency reprieve in the budget meltdown of the year?
By having devices use electricity and providing no value in return, we are squandering a public resource of fossil fuel derived and grid delivered electricity.
In our personal lives, we use wastricity whenever we leave our phone chargers plugged in to the wall when the phone is not attached. We also use wastricity by leaving gaming systems running while we are out of the house. Leaving lights on in the room when nobody is in the room is classic wastricity.
Do you have enough money in your household budget? Could you find some more money by hunting down wastricity? Does your school system or town have a policy about preventing wastricity? How can your kids or students join the fight against wastricity? Could you create an incentive for people to reduce wastricity?
Wastricity. What can you do to stop it?
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Photograph by Thomas Hartkop
Mike and Dave Hartkop had been eyeing their father's abandoned satellite dish in the garage for years. But it took an especially productive night of brainstorming at the local pub to come up with an idea that tapped into their respective interests in coffee and solar energy to put that dish to good use. The Solar Roaster was born.
The first version of the Hartkops' solar coffee-bean roaster was built by attaching several hundred homemade plastic mirrors to the frame of the 10- foot satellite dish. Dubbed Helios, the roaster took about two months to complete and looked more like something off the set of Battlestar Galactica than a piece of equipment you'd find behind a coffeehouse.
The Hartkop brothers make a good team for a solar coffee-roasting venture. Mike is the coffee fiend, developing the organic solar-roasted flavors and handling the business details, while Dave is the designer and engineer for their unique roasters. As the solar roasters use no fossil fuels or electricity, Mike likes to claim they've found the most environmentally friendly method of roasting coffee beans in the world.
Dave has been building solar concentrators for the past five years. He's completed two solar coffee roasters and is working on the third and biggest version to date. The solar roasters are getting progressively more efficient, complex, and expensive (they retired Dad's satellite dish after the first version). The hardest part has been building the miniature drum roaster heads, which have to operate with very limited electrical power, handle vibration and wind, and operate when tipped to nearly 90 degrees when tracking the sun.
Helios 3 will be their first mobile solar roaster. The Hartkops plan to take Helios 3 on the road to festivals and shows (and to follow the sun in rainier months).
"I'm hooked on the concept of roasting coffee because the product is instantly accessible by the common person," Dave explains. "It is not an abstract figure given in kilowatt-hours, which supposedly reduces X pounds of fossil-fuel pollution. Solar Roast Coffee reduces those pounds and it tastes good!"
From the column Made on Earth - MAKE 7, page 22 - Bruce Stewart.
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This made my night. As news is coming out of Minnesota that the state Canvassing Board is ready to certify Al Franken as the winner of the very close senate race there, Josh Marshall of Talking Points Memo was ready and waiting with this oh-so-excellent vintage Franken and Davis clip from Solid Gold.
--Bruce (via TPM)
(Shawn Connally and Bruce Stewart are guest bloggers)
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As 40somethings raising kids, we seem to have finally outgrown celebrating the start of the new year by getting real drunk and staying up late. We still stay up past midnight as a matter of pride, but we’ve slowly shifted the emphasis to New Year’s Day festivities, which include eating traditional meals, plus discussing the highlights of the previous year and hopes for the new one. In other words, we focus on traditions that make us feel good, not hungover.
Growing up in New Mexico, it was instilled in me that it's absolutely necessary to eat posole on January 1. And since my ancestors moved to New Mexico from Arkansas and other southern locales, it's also imperative that everyone in my family eat at least one bite of black-eyed peas on Jan. 1 to secure good luck for the new year. A few years I made a cheesecake or lemon tart for New Year's Day, hiding one almond in the pie. This is another good luck token, which I must have read about somewhere along the line. I find these traditions, almost always related to food and celebrations, to be fascinating, and I hope lots of you readers will share your traditions in the comments.
Along those lines, The New York Times put up a fun slideshow about new year's traditions from around the globe.
The highlights of 2008 for all of us were the outcome of the election and various family trips we took. Bruce loved NYC, Kindy enjoyed a couple of overnights in San Francisco, and Arlo loved spending a week hiking and swimming on the Eel River. That reminded me of one of my highlights -- seeing an albino redwood tree during a hike on that trip.
As for aspirations in 2009, Arlo, who's 6, started the conversation by saying, "I hope we do lots and lots of yoga!" This was interesting to the rest of the family; as far as any of us know, Arlo’s only ever done yoga once in his short life, but it apparently made a big impression. Kindy, 13, wanted the self-absorbed things you’d expect from a teen: a winning basketball team at school and more free time, less homework. I wanted to take more hikes and go to the beach more often, which I'm pretty sure is my declaration almost every year. Bruce was the most selfless: he hoped for fewer wars in the world, and more peaceful times for everyone. Amen to that.
--Shawn (image courtesy of Susan Beal)
(Shawn Connally and Bruce Stewart are guest bloggers)
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Heather Moore, the talented proprietor and blogger of Skinny Laminx, recently wrote a couple of CAPTCHA security code poems that speak to the wordsmith inside me. The comments about them are pretty interesting and creative as well. Here’s one of Heather’s poems:
Aingee--Shawn
Chedge criestme orstsper!
Shanesto...
Foref, myrac, munmanc,
Torse?
Hanim equin padwo?
Picar!
Mingin!
Corses aingee...
(Shawn Connally and Bruce Stewart are guest bloggers)