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Joel Johnson of BoingBoing TV gives us a peek into what goes on behind the curtain at the Electro-Harmonix sonic factory in NYC. Quite awesome to see how very hands-on and down-to-earth their staff and production process is. Keeping it this real is likely the only way one could maintain a rep for such creative and quality work - and a wall of vacuum tubes doesn't hurt either.
Hrrrmm ... now I got me a hankerin' for some effects-building. - BoingBoing TV visits the EHX factory in NYC
More:
alt.CES: Electro-Harmonix Voice Box
Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.
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Hello, I am a ukulele player I lives in Tokyo , Japan.
This ukulele is "Cake ukulele" I decorated.
It might be tasty. But I can not eat.
This cream?is Imitation?and
ice cream is made of clay.
This ukulele can be good played.
I played "Crazy G" with this cake ukulele.
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Ever been in need of a photo tripod, but only had a mic stand? - yup, been there too. Consider this instructable for building your own simple adapter to secure the shot. Perhaps somewhere on Earth an obscure adapter exists for this express purpose, but just grab some PVC caps, hose and nut/bolts and you're set - Mic Stand Camera Mount
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MP3: Phone is Tapped (And I Don't Care) (Thanks, Dina!)Phone is tapped and I don't care (2x)
If anyone's listening, let's be clear,
Makes no difference what you hear.CCTV on the post (2x)
Lookin' over all the ghosts
I'm gonna be the TV host.Taking pictures from the sky (2x)
Smiling up at the satellite
You'll wish you were here with us tonight.Send the patrol cars around (2x)
They'll find the string band throwing down
They just can't stop that joyful sound.
Mirror, Mirror on the Wall (Thanks, Teresa!)
And I turned to one of my editors — First I said, “Oh, my God.” And he said, “What?” And I said, “You’ve got to see this picture of Bush. This is really stunning.” And I flipped it over to him to process and his first reaction was, “Wow.” And I said, “If he wasn’t just back there behind that door crying, I don’t know what that look on his face is.” Because he just looks absolutely devastated as he comes through this door after essentially ending his eight year presidency. And it’s just really striking. He just looks absolutely devastated.
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Very cool - Franky wrote up a MIDI code library for use with Arduino. It handles the basic serial setup, interprets and filters incoming messages - also sets a pin to control the optocoupler chip (no worrying about incoming data messing with sketch uploads). Plus it handles MIDI out/thru transmissions as well - super helpful. - MIDI Library
In the Maker Shed:

Getting Started with Arduino
All this week we have a 10% off sale this week in the Maker Shed, use code "2009OX" at the time of checkout - Happy Chinese New Year!
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Over at Audio Cookbook, John Keston has been running a few experiments with using image filters in Photoshop to process sound. Running the audio data through a Gaussian blur or Spherize filter, he was able to create some incredibly diverse effects from a simple electric piano input.
To test this concept I created a simple pattern with an electric piano patch and opened it in Photosounder. Without changing any settings I immediately saved the sound as a bitmap image. Next I opened the image in Photoshop and started experimenting with filters. Once I had some filtered images I loaded them back into Photosounder to see how they sounded. Gaussian blur and Liquefy created some unique effects, but my favorite of the bunch was Glowing Edges. This filter seems to transform the electric piano into a haunting choral passage.
John has a number of MP3 samples on his site. To get the audio in and out of Photoshop, he's using a tool called Photosounder which translates a waveform into bitmap data and vice-versa. I've never used the app, but from looking at the output images, time is represented on the x dimension, y represents the frequency, and the brightness of the pixel is determined by the amplitude at that frequency/time coordinate.
Anyone interested in writing a sound to image converter in Perl?
Processing Sound Using Photoshop
Audio Cookbook
Photosounder


Peter Redmer, of Caffeinated Pixels, is one happy little wirehead. For Christmas this year, his dad, an electrical engineer, built him a tube amp and a set of speakers for his iPod. Here's dad on the specs:
Amplifier: In order to keep the design small, I am using a hybrid design for the amplifier. A push-pull driver using a OP275 dual opamp is used to drive a pair of 5902 output tubes for each channel. A small amount of negative feedback is employed to control distortion and level the frequency response. The amplifier produces about 1.25 watts per channel. The overall gain of the amplifier is set to be used with the output from a portable MP3 player. The volume control on the MP3 player is used to set the output level.
Speakers: The system also needed a pair of small speakers to go along with the amplifier. A two inch full range driver was available from HiVi. I put the numbers into BassBox Pro and worked out a design. I ended up with a ported box of about .035cubic feet in size. The speakers have a low frequency point of about 120HZ. They sound much better than most desktop computer setups. A subwoofer would be a great addition, but that's a project for another day!
One cannot underestimate the value of a thoughtfully handmade gift like this, whether hi-tech or low. My wife had a dulcimer that her father made for her one year when she was a teen. She cherished that thing more than just about any other possession. You can tell how thrilled Peter is by his father's gift.
One of these days, I swear I'm going to break down and build a tube amp like this myself. Has anyone here built a small amp like this for portable audio?
My Homebrew Vacuum Tube iPod Stereo Amplifier and Speakers
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After Professor Fzz's wireless base station died, he found himself continually looking at where it use to be to monitor the activity lights during downloads. He wanted to replace it with something else to help him visualize this data -- the Internet Pressure Gauge was born.
The electronics are probably overkill for this application, but they work well. A Devantech USB-to-I2C convertor takes commands from the Mac over USB, and sends them via an I2C bus to an SD21 21-channel servo controller board. I'm only using one channel at the moment, so expect more computer controlled hardware in the not too distant future....
The software is pretty trivial, comprising a 40 line program in C to send commands to the servo controller, and a 30-line script to get the network statistics and call the C program.
Too bad you could do pressure gauges for blog comments, with a pressure valve whistle that releases when things get over-heated.
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"It's not a music industry crisis, it's a CD crisis."Indeed. It's great that Midem is in such good hands. As an "insider" music industry conference, it wouldn't surprise anyone if the organizers acted like some of the old school execs in the industry -- focusing on the past and creating an echo-chamber of people trying to recapture a lost marketplace. Instead, they've been forward looking for many years, and working to change along with the market -- and even trying to help pull some of those execs along with them.
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Mikey and Wendy created a wonderfully concise wine-making video:
Just what I needed to get over the "there's too many interesting things to read about this project and complications to explore before ever getting started" barrier. $3 gallons of wine, here I come!
Skeptical about the quality? Check out the first recipe on this page. Who knew Welch's grape juice concentrate was capable of such greatness?
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DIY sonar garment - Bat detector jacket... Lynne writes-
Sonar garment to assist the visually impaired with navigating the built environment. Made from Lilypad main board, LV-MaxSonar ultrasonic range finder and a LilyPad vibeboard. The range finder can be set to locate a solid object X distance in front of the user and turn the vibeboard on alerting the user to stop before walking into a solid object.Read more | Permalink | Comments | Read more articles in Arduino | Digg this!
This project was inspired by attending the unveiling of the award winning facilities for Anchor Center for Blind Children designed by star architect Maria Cole. During my visit one of the former students came up to speak with me because she could 'see' what I was wearing (a confetti fabric coat) and she too wanted to design clothes. Just goes to show ya never know where the next project is coming from!
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Giant image of inside the Space shuttle cockpit - a real space ship, gorgeous...

Gloves with measurements, clever... (Thanks Mike!)
Fashionable and fun, these work gloves can be worn either with the grip design in (on the palm) or out (on the back of the hand). Useful for protecting your hands and increasing your grip when doing chores, gardening, driving or sports. Made from lightweight 100% polyester with acrylic resin grips, the gloves have been tested for comfort and fade resistance. Each glove pictures approximate finger lengths and other fun measurements.Read more | Permalink | Comments | Read more articles in Toolbox | Digg this!
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This week I am going to show you how to get up and running with the 3pi by Pololu. I will be going through all the steps needed to upload the line following program that is included from Pololu. Getting started with the 3pi isn't too difficult, but there are a few applications and drivers that need to be installed.
Note: In this tutorial I will be using a PC running Vista. You can program the 3pi on a Mac running OSX or Linux, but it's a different procedure. You can even program the 3pi through the Arduino IDE!
What you need:
Part 1: Setting up the 3pi
Unpack and add the 4 AAA batteries. You need to remove the LCD to insert (2) of the (4) batteries. Just carefully lift it up and it will come off easily.

Listeners Applaud Program Modern Mechanix, 1937 -
BY PRESSING an electric switch, radio listeners may express approval of a current radio program. Holding down a small switch attached to the base of a small lamp placed near the radio, the increased current drain is shown at the local power plant or substation.Read more | Permalink | Comments | Read more articles in Modern Mechanix | Digg this!
Now being used in France, the idea was first tried out by an American power company working with an eastern broadcasting chain.
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Hey folks, we've wanted to do this for a long time and now it's happening! Transcripts and closed captioning for our videos (YouTube). It will take some time to do all the videos but we're going to experiment and see how it goes. The first one we did was "MAKE presents: the LED" - if you view it on YouTube you can click the little box in the lower right (CC) and see the captions. For straight up text, visit the video page on MAKE.

From - "MAKE presents: The LED" LEDs are in technology all around us, familiar and helpful for sure but you may wonder - Who invented them? How do I use one? Is it possible to make my own LED?!? Learn the answers to these baffling questions and more in... now with transcript and closed captioning on YouTube.
This isn't free for us - we pay a service to help us with this, but we think it's important to do - so if you'd like to support these types of efforts stop by the Maker Shed and pick up a kit - for this week we have a sale 10% so you can save a few bucks too, use the code 2009OX on check out (it's Chinese New Year!).




As promised here's how to make your own Tweet-a-Watt, a twittering power meter that can show your friends, your followers and the world how much power you are (or are not) consuming. We entered this in the Green Gadgets design competition, wish us luck!
We're calling it "Wattcher" for now and some of the documentation is in progress - but a lot of people really really wanted to get started so we're posting everything up as we work on it...
Resources:
Wattcher start back (links on the left).
Make it!
Listen!
Resources
Downloads
This is an open source hardware project, anyone can make them - we've even heard from a few makers out there already that plan to make their own versions and sell them.

The Optical Society of America has a very cool site about the science of light. I found instructions for making lenses from Jell-O and ice, with a great explanation of how lenses work.
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Instructables user imaseahawksfan made these LEGO valve stem caps for his motorcycle. I think they look great, and this technique is easily translated to all sorts of valve stem caps. I'm thinking they would look great on my bicycle!
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Pre-PMA 2009: Next in the line is the Panasonic DMC-FX550 digital camera. It incorporates a high-resolution 3.0-inch touch-screen interface for easier navigation of options, combined with a faster Venus Engine V processor. Along with a 12.1 megapixel sensor and a 25-125mm equivalent zoom, it features a host of Panasonic’s latest compact camera features such as Intelligent Auto mode and Face Recognition.
Pre-PMA 2009: In Panasonic's fourth announcement of the day comes the the DMC-TZ6 compact digital camera, successor to the DMC-TZ5. The new camera's lens has been extended to offer 12x optical zoom, starting at 25mm equiv. and the sensor resolution increased to 10MP. The TZ6 features the Intelligent Auto Mode that combines Intelligent Scene selection with AF tracking, Intelligent Exposure, Face Detection, optical image stabilization, and Intelligent ISO Control for ease of use.
Pre-PMA 2009: Panasonic has also introduced the DMC-FX40 ultra-compact digital camera. It incorporates a 12.1MP sensor, 2.5 inch LCD and a 25mm wide-angle lens with 5x optical zoom (25 - 125mm equiv). The FX-40 also sports Panasonic's latest Venus Engine V processor and includes features such as Intelligent Auto mode, Face Detection with Face Recognition, Mega O.I.S. (Optical Image Stabilizer) and Intelligent Scene Selector.
Pre-PMA 2009: Panasonic has launched the DMC-FT1, its first rugged digital compact and the world's first to feature AVCHD lite HD video recording. The FT1 is designed to be dustproof, waterproof up to 3 meters and shockproof up to 1.3 meters. It incorporates AVCHD Lite video compression in 3 quality levels to allow longer HD video recording. A Wind Cut function helps block out background wind noise during video recording. Sporting a 12.1MP sensor, 28-129mm equivalent lens and 2.7" LCD, the camera also includes features such as Intelligent Auto Mode, Optical Image Stabilizer and Face recognition.
Pre-PMA 2009: Panasonic has announced the release of the DMC-TZ7, the first of six new digital compact cameras, and also the first camera to record AVCHD lite HD videos. The TZ7 is also packed with some impressive video and audio features such as 48kHz sample rate and Dolby Digital Stereo Creator for high quality audio, a Wind Cut function and Intelligent Auto mode for video recording. This 12MP camera also comes along with a 3 inch hi-resolution LCD, 12x optical zoom (25-300mm equiv), Optical Image Stabilizer, and Advanced Face Recognition.

(image of solar-powered 802.15.4 node from Tom Igoe's Making Things Talk)
The Christian Science Monitor has an article on wireless sensor networks being used to sense and gather data from the environment:
The hand-sized yellow objects poking up among the lush canopies at Camalie Vineyards aren't a new variety of monster grape. They're electronic devices that can sense soil moisture.
Viticulturist Mark Holler says these wireless sensors sprinkled throughout the leaves help him manage the high cost of irrigation and improve his yield."Wireless sensor networks extend the Internet ... out into the environment," says Mr. Holler, a retired Intel technologist who owns and runs the 4.4-acre vineyard in Napa, Calif.
While the networks won't necessarily make someone a better vintner, they do have a practical side: During the 2007 drought in California, Holler figures the technology saved him several thousand dollars in water costs.
These networks are the same thing makers are building on the cheap. Tom Igoe's Making Things Talk shows how you can use Arduinos, XBees, and a variety of off-the-shelf sensors to build your own inexpensive wireless sensor networks. (Use code 2009OX on checkout for a 10% discount for the week of January 26, 2009.)
Christian Science Monitor: New networks take nature's pulse
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?Thomas Keeley makes some really interesting sculptures that integrate human figures and parts (such as eyes) into inanimate household objects. This tooth brush integrates a small group of people waiting in line while his "camera" puts an eyeball into the lens of the camera. Check out the link below for more interesting creations that merge product design with human emotion.
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From the MAKE: Flickr pool
ALH84001 wanted to use a surface mount 3-watt LED off-board but they're quite dependent on a PCB plane to drawing away all that hot, hot heat. Hmm, what to do?
his is an Everlight EHP-AX08LS 3-watt red LED, soldered to a piece of bus bar, which was then crimped to a TO-220 style heatsink with some lithium grease to help heat transfer. the zip tie keeps stress off of the solder joints. the heatsink reaches about 50 degrees C with the LED burning steadily at 980mA.Sure to make quite the bangin' bike light … perhaps some diffusion could help avoid eye pain - 3W LED heatsink hack Read more | Permalink | Comments | Read more articles in Electronics | Digg this!with this LED, the heat pad on the back is internally connected to one of the LED terminals, so its important not to short it out on accident.
I might build a few for my bicycle.
Pre-PMA 2009: Last of the Panasonic announcements is the DMC-FS25 digital compact camera. This 12.1MP camera is designed with a prominent grip and an Intelligent 3.0" LCD that adjusts its brightness according to the lighting conditions. Other features include an Intelligent Auto mode and a new ‘Photo Frame’ mode that lets users put borders around the pictures taken.
Dale Grover of a2geeks wrote us note about an awesome screening event for folks in the Ann Arbor area. Check out local Makers and organizations, and even vote on which episode of Make: television to watch.
Sounds like a lot of fun:
Calling all Hackers, Makers, Crafters, Artists, and other creative DIY folks!Read more | Permalink | Comments | Read more articles in Make: television | Digg this!Please join us next Thursday, Jan 29, 7 - 9 PM for our first a2geeks movie night - a special advance screening of the first episodes of O'Reilly's new Make magazine TV series on PBS. Details, directions, and discussion here:
http://a2geeks.org/display/geek/a2geeks+Movie+Night+1+-+Make+TV
We'll be in the shiny new CSE building on the University of Michigan (Ann Arbor, MI) North Campus, and have reserved the building's atrium for networking, mingling, lockpicking demos, and other tomfoolery after the event. We'll have tables available for you to set up if you'd like to share your projects/ideas with the community, so bring out what you've got!
We're hoping to have projects/demos from a2geeks, GO-Tech, YAAARC, DC734, Shadow Art Fair, U of M's 3D Lab, and others.
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This motorcycle made from woven baskets is a really nice juxtaposition of materials and function. Driving this might be a challenge, but at least it can hold a lot of stuff as a home shelving unit.
via FFFFFOUND
Mike Una points out this demo of Denha's discreetly modded Gakken SX-150 synth under analog sequencer control. A quick YouTube search reveals just how popular this kit has become.

All this week we have a 10% off sale this week in the Maker Shed, use code "2009OX" at the time of checkout - Happy Chinese New Year!
A minute later, the purser steamed around the bulkhead, in full dudgeon -- "You've violated our zero-tolerance policy for 'abusive language' and I can have you arrested and taken off the plane when we land if you don't stop it." It went downhill from there, with him vowing to have our "BA flier records" changed to note that we were "abusive passengers" so that every flight we took from now on would involve increased scrutiny and strictness. Needless to say, when I called BA later, they apologized and swore that there was no such record, and needless to say, we weren't arrested when we landed.
So I'd assumed that he was just a little puffed-up martinet making idle threats, but it appears we got off lucky. According to this, plenty of passengers who disagreed with a flight crew are now classed as "terrorists" in international databases and subject to incredible hassle and are even at risk of being detained when they fly.
Not a bad business to be in: for most companies, all they can do when a customer has an argument with a rep is ask them to leave. Airlines get to punish their customers by having them arrested as terrorists. I guess we're lucky the record industry doesn't have the same ability.
Take the case of Tamera Jo Freeman. Traveling from Los Angeles to Oklahoma City in 2007. Freeman gave each of her children three whacks on the backside when they spilled her airplane Bloody Mary in her lap.Patriot Act, DHS and who is a "terrorist" (Thanks, Patrick)A flight attendant confronted Freeman, who responded by hurling a few profanities and throwing what remained of a can of tomato juice on the floor.Worse than that, Freeman lost custody of her children as a result of the conviction. Moreover, she was barred from flying and her probation required her to stay within Oklahoma which effectively prevented her from traveling to Hawaii for a custody hearing.The incident aboard the Frontier flight ultimately led to Freeman's arrest and conviction for a federal felony defined as an act of terrorism under the Patriot Act, the controversial federal law enacted after the 2001 attacks in New York and Washington.
"I had no idea I was breaking the law," said Freeman, 40, who spent three months in jail before pleading guilty.
The severity of the incident was disputed by a witness that happened to also be a defense attorney. The attorney said that initially there was a loud exchange but Freeman calmed down BEFORE she became unruly. The attorney said that he sympathized with Freeman.
LendAroundLendAround is a free, legal site that helps you lend and borrow things with your friends, starting with DVDs. Unlike swapping or trading, it's about stuff you love, not stuff you want to get rid of -- and it's about your friends, rather than anonymous people on the other side of the country. We're in private beta now, but any Boing Boing readers in the US who'd like an invitation can email me up to 2 February at boingboingUS@lendaround.com. Tell us what kind of movies you like and how much you trust your friends or work colleagues, and we'll see if we can get you in.
The "Future Pirate Radio" project is a combination of a cellphone application that reads QR Codes and printable stencils for graffiti artists to put up the codes on local walls. When photographed, the codes produce radio broadcasts streamed live over the Internet. Although it seems like a hard way to find a radio broadcast (searching the streets) we will most likely see more of these types of apps surface through our mobile devices.
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Dana's excellent hamemade Ondes Martenot ring controller uses a multiturn potentiometer + pulleys making possible quite a lovely version of "When You Wish Upon a Star". The note-marker indentations on the fingerboard are a nice touch likely improving note accuracy by far.
Here is part two of my progress, building an Ondes Martenot-style controller for my modular synthesizer.[via Synthtopia]
Feel free to use my ideas, but no, I will not be building one for you! ;)
I built this around my beloved DX-7, but it only uses that keyboard for visual reference, while playing the ring controller. You could use ANY keyboard for your own reference.
This is an amazing Transformer made entirely out of LEGOs. There isn't a lot of information about the build, but there are more pictures of the completed project on the web site. I thought the police car was nice, never mind that it transformed into a giant robot!
More about the LEGO Transformer: Barricade [UniqueDaily]
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Jason sez, "DePauw University presents a series of videos on how to program the PDP-11. They present all of the steps: toggling a loader, reading and punching paper tape and running an assembler. A must-see for retrocomputing neophytes!
Just one Jon-Lovitz-warning: ACTING!"
ZOMG, these are utterly fantastic!
Using a PDP-11/10 to Teach Content and History in Computer Organization Courses
(Thanks, Jason!)
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Inferior Retinaculum
(via Craft)

Here is a simple way to attach an Nseries Nokia phone to your bicycle. I'm sure this design can be modified to work with other types of phones. Projects like these are becoming more popular as our phones get more functions like GPS.
I live in Bogotá, Colombia, and the traffic is just insane. Usually most of the time the best way to go around for small trips is using a bicycle, which has been my ride for 15 years now. It was frustrating not being able to follow my trip on Sportstracker, until I read about a cradle ideal for sportstracker here on The Nokia Blog. It was exactly what I needed but according to Mark, it was a prototype and no one knows if it will hit the streets someday. Therefore, I made my own one with the materials I found handy.
More about the DIY Nokia N-series bicycle cradle
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If you want to find out a bit more about my story as an online independent publisher, how I started and how converted my total resistance to advertising into a win-win partnership, my unrehearsed performance / presentation at the 6th Girls Geek Dinner in Athens, Greece, this past weekend, is definitely a good opportunity to know a bit more about how it all came to be.
Here's the entire video (29 mins) with a full English text transcription:
Intro
I'm going to tell you a little bit about my story, how I became the first Italian probably and one among the first Europeans that has been able to live completely off the Web. That is: my dream was to stop to have some customers, some clients, some people to consult to, because one way or another, I always ended not liking the situation. Either because they had you work too much and they paid you too little, or because they have you work too little and they pay you a lot but they never pay you, or because you have to go to the lawyer to get your money, or the bank doesn't get you that check for two-three-four-five-six months. This is life I think not just in Italy, although we have our peculiarities about business, but I think is a matter of everywhere you live. Business is business, and there's always smart people trying to get the greater part of your business, and somebody taking advantage of you, and so I'm a very raw, sincere, direct type of person, and I didn't like this thing, because the wheel kept going. You have to find a consulting job, and then when it's over, assuming you've liked it and you've made some money, you got to find another one, and another one, and another one. For all of your life. And then you have to pay the rent, the leasing of your car, whatever else. This to me is not life. Life for me is the ability to do what I like to do. All of the time, as much as I can.
My Past Work As Communication Consultant...
What I was doing before was to be a communication consultant. I worked for international organizations like those that help Third Word countries, war situations, and they bring rice, they bring money, they bring volunteers help. Humanitarian type of organizations. And in Rome, Italy, where I was born, there are a lot of these organizations. It's like Geneva, it's like Washington. There's a concentration of them there. So, since I knew very well English, I decided way before that the Internet came about and the idea of working for niches, to specialize myself for an English-speaking market. I was in Rome, I didn't want to have any competition, what could I do? I said: "I know English well, who can I talk to into business?" The embassies and these international organizations came to mind. I started to work with them, and I said:
"What a great idea to work for organizations that are helping the world become a better world. Isn't that nice? I'm not just doing an advertising for a big company to promote their products, which I don't care anything about maybe, but I'm helping, in my head, the poor guys out here and there across the world live or get out of the trouble."That's what I thought. And I spent quite some years, ten or fifteen years working for those organizations. What i did for them was help them put together the communication products. Manuals, books, brochures, which are usually in five languages: English, Arabic, Chinese, French and Spanish. Or do CD-ROMs first, and then the Internet came about. It's been a very fantastic university for me because in that environment, no matter how much money I made, I was able to work with lots of different things, lots of challenges, lots of new things.
...and Coach
The other thing I did for them was to immediately give back to them what I was learning through that job. That is: if they give me a project to do something, I would discover some tools, some methodologies to do this, and so I'd offer this same organizations that I would do some training for them.
"I'm doing this project for you, and this other one. You liked them very much, why don't I come and train your people, so next time you don't call me, you can do this by yourself?."I did ten years of training. I would have classes about eight, ten, twelve people, and would do training on all the topics that dealt with communication and technology. So, you start with PowerPoint. Everybody's using PowerPoint. I hate it personally, but most people use it, so you got to know not only to click and what to do, but also how to communicate a little more effectively with the tools, how to do web publishing, how to do information design, that is how to use text and graphs in a way that this is more effective than the work we can get out of PowerPoint, or Excel, or Graph. These are the things I did for them. Then, all of a sudden, I said: "But this world here is not very different from business world." Even here, the big boss maybe was coming from Africa, but it was a big boss inside the organization, would say: "Make this thing inside here just a little green, I don't like it blue, or this thing put it a little like that." They were spending tens of thousands of dollars and then they were changing the color because the boss liked it more. That really gave some bad feelings inside my blood. I said:"This is not the type of organizations that I thought. These are not really always helping the people, maybe there is some other way that I can get some satisfaction from what I'm doing."
The Turning Point
Because, do you know what my problem was? Not the money, not the work, because it was always different, but the personal satisfaction. They can pay you all kinds of amounts of money, but if you're not able to do what you can do best, and see the people use it, or appreciate it, I feel like shit. I don't know about you, but that's what I feel. What I did, since I felt very depressed by the fact that I had all this work, they paid me well, but I didn't like it, I said: "Let me do something that I really like." And so, it was about 1998, I said:
"I have all these names of these people that have come to my courses. Why don't I tell to these people, when they come to the course, and they give me the feedback, let me put an extra box that says: "Do you want to receive some information from me? I've got a newsletter, and I'm going to send them something." "And all the people in the courses said: "Yes, I want to have some information from you, I liked your course, give me more". And so I started a newsletter. What did I write in the newsletter? Everything I learned in my work. What tools I used, what approach I took, what was a better methodology to do this or that, and so the newsletter gave me immediately the satisfaction that I wanted, because people started to build up in number. 20, 30, 100, 500, 1000, 5000. "Wow! - I said - 5000 people reading my stuff!", and I wasn't even using a web site. I did have a web site, but it was... nothing. It was a brochure, like everybody when you start a website, you kind of do these dead thing: "I am this company, I do this and that", but is nothing like we see today where there are conversations going on many things. I said: "Maybe the brochure on the site is not very up-to-date, maybe I should change that". S,o I started publishing the stuff of the newsletter on the web site. That's kind of the opposite that the people do today, but that's how I started. I took the newsletter stuff and put it on the site, every week and I got this newsletter bigger and bigger, and bigger. 30, 40, 50 pages. I couldn't print it and read it back home myself. It was so much writing. I said: "This is amazing. I'm happy I'm doing all this, but there must be something beyond." I didn't know where this was going t go.
AdSense and The Final Decision
One day two friends of mine, Antonella and Massimo, came to me and said:
"Robin (actually the said "Giggi", because I wasn't Robin at the time), why don't you put some advertising on side of your site? Are you stupid, what are you doing? You got all these readers and you don't make any money out of this."I hate advertising, I really cannot stand it. It really bugs me every time I read something. I don't want that stuff. It's distracting, it's not what I want. I want to help people, I want to share what I know, I want to give to others things that they like."Oh you're just stupid, you don't understand. Look there's a new advertising program from Google that's called AdSense. You should look into that.""Google? AdSense? Let's go see". Some of you've already seen this, but some of you have not. This advertising program is based on something completely different from traditional advertising, because,If you write an article about loaf, or cooking, the ads that will come up are about eating spaghetti and getting a great pizza, and what is the restaurant to go have a dinner tonight. I said:
- first of all, the ads are generally just text. A small text information with a link.
- And secondly, what was really revolutionary at the time (and we're talking about 2001-2002) is that these ads come up intelligently.
"That's not distracting, that's complementary information. If I write about Bruce Lee killing somebody, then there's Judo shoes, or punching gloves. That's cool. Let me try this, let me put those ads on the page."And a miracle happened. Because, again, I never started with the idea of becoming a web publisher, of making money online, or even living off of it. But once I put these ads on the pages, the money started to come. And I was in trouble, right away, immediately, because AdSense was not available in Italy. So, I said: "How am I going to get paid? I'm making money, but I can't take it!" So, I called my friend Kelsey in California, and I said: "Kelsey, you got a bank account? I need a favor. I got this AdSense money that is coming in and I don't know where to put it. Can you take them from me, and then you once in a while send me some?" "Sure Giggi, no problem, I can do that." "Ok, fantastic!" And so the money started to come up. 1000, 2000, 3000 dollars per month. "Whoa! - I said - they were going! I can do whatever I want, I can go to the tropical island and keep writing, and the money keeps coming! Is it possible?" And I realized it was seriously possible when Kelsey called me back:"Giggi, my wife is asking me where is all this money going? Whose these money? She's telling me where I'm sending all these money. I cannot do this anymore. It's too much money every month. You got to open your own account."And happily Google decided, it was about 2003-2004, that Italy was ok and that we could have our own accounts and receive the money, and so I was even happier. But that wasn't the end of the story, because we were talking... what? 4000, 5000 dollars every month, and that was pretty much what I was making as a consultant. I had one foot inside the international organization, and one foot inside my publishing stuff and Google AdSense. I said: "As soon as I make 4000 or 5000 dollars these feet are gonna be both there." And in fact they moved automatically, I didn't have to do any command. I just found myself here. The international organizations gave some bids, I said: "I cost 2.000.000 (dollars)" and so they said: "Forget it"." I just made myself loose out all the competition, so that I didn't have any regret or say: "I should be doing this or that. That was my old business, is secure, oh, but stay here." I wanted to stay in the risky business, because it gave me so much more satisfaction and energy that nothing beat that.
How I Became a Google Premium Partner
What happened next, was really the most amazing thing. That is: Google itself came to me and said: "You're doing such a great job, we want you to be our premium partner". Whoa, I had read this word before, "premium partner". I said: "What did I do wrong? I read to be a premium partner you got to have 10.000.000 visitors. I don't have 10.000.000 visitors! Maybe there's a mistake..." So, I wrote them back and said: "I'm very happy, what can I do for you? How can you help me being a premium partner?" And they said: "You got to do nothing, we're going to just help you make more money." "You are going to help me make more money? How?"
"We're gonna give you just a few tools, and we're gonna dedicate an account manager in Dublin, Ireland, for you. You can call her anytime you want. Plus we're going to give you some secret stuff that you can put inside your pages that are going to make your ads even better.""Whoa - I said - I'm not going to say no. Give me everything you've got." And they really gave me lots of valuable tools to make my job better. And so, jumping about four years ahead, here I am.
My Business and My Partners
I have now about 600.000 unique visitors from around the world who come every month. I publish my site in English, and I write in English, but I've also been able to build some partnership with some very nice people. I have an edition in Italian, a Latino edition for Spain and Latin America, and a Portuguese edition for Brazil and Portugal. I had also got that Russian edition, but I've lost my editor, so it's sitting there sleeping. I haven't got a Greek edition, because I haven't got to know anyone of you yet, but I'm definitely looking all the time for more partners and more languages. Because the partnership that I've made up is very simple. When I find somebody who's very reliable and trusted, and who's passionate about the stuff that I write - and I write about how to use these communication media to communicate more effectively, and if you want to become self-sustainable - if they're passionate about this, I tell them: "Look, you just translate what I write in your languages - I have policies, I can use some training - and the we split 50 / 50 all of the advertising money that your edition creates". If the Latino edition makes 5000 dollars in a month, 2500 are yours, 25000 are mine. And this has worked really well, because some of these people are not writers, but they're passionate about what I write and what I research, and so for them is double good. They learn something, while they translate and they write it, they make good money, and they get a lot of visibility as well. That's the story, the business story. There's a lot more data and you are going to ask me some of this.
Why Robin Good?
The second question people generally ask me before I give them the microphone is: "Why did you choose to call yourself Robin Good?" Robin Good! Robin Hood is my uncle. He lived in... did you know where Robin Hood comes from? Sherwood. S-H-E-R-WOOD. The wood of Sher. I'm Robin Hood nephew, and I come from a nearby village that's called Sharewood. But is spelled S-H-A-R-E, the forest where you share stuff. "Robin Good from Sharewood, you're really out of your mind Robin, how did you get all these stuff in your head?" You have to know that each one of us has a little Google engine inside his / her head. Most people don't know, they think that they have bad memory, because they don't know how to use their internal Google. One day I said:
"I want to use my internal Google, and I want to find out how can I make myself some kind of a brand, something that people are going to remember. One because the name is easy, and secondly because my name is going to tell them something."Because my name, beside "Giggi", is really a lot difficult, kind of aristocratic name that nobody can say correctly, when I travel to other countries, they all reverse it all around. It's really displeasing. By the way, it's Luigi Canali De Rossi. So I get to be, Mr. Du Rossi, Mr. Luigi, Canali Di Rossi. They never get it right! I said to my internal Google:"Listen, Google, I have to find a name that I can use over and over that it's easy to pronounce wherever I go and that is going to represent me. That when I say it, I feel I'm that one. It didn't choose my mother or my father, it's my choice."Do you know how this Google works? You know when you say: "Shit, I don't remember that stuff, I have it here... it's not coming to me..." When you say "shit", you're telling Google: "Don't search for it. Forget it, I don't know it", so he just doesn't find it. Pay attention to this. Some of the time you say: "Oh, it's just there, hold it, it's going to come then you're going to say something else, and bang! It comes!" Because you said to the internal Google it's coming, so he's working there! he listens to your commands. "So, Google, I know you can work with my commands. I know it's going to take you some time, just go and do your job." And so he went and did his job, he completely forgot about it. Three months went by. Then one day, I was there on my motorbike, doing my own thing, looking at the red light... bang! "Robin Good from Sharewood." It just came, all done, in the package ready to use. How can you say no to such a great name? It represented me fully! I'm the person who likes to share with a lot of people, that is what gives me satisfaction. I didn't get into the web publishing business to make money, but because I enjoyed the sharing with other people. And Robin Good.. that's fantastic, he's the guy who's stealing from the big guys and giving to the poor, so "What's the correspondence in my world - I said - Maybe who do I still from? Microsoft?" At the time I would give to Google, but now... you don't know anymore who to steal from... but the idea is to get these fantastic ideas that are all over the place, and give them out to people, because to be successful online doesn't really take a lot of money, and a lot of investment, but a lot of good thinking and asking lots of questions, and looking around, and talking to people. That's what it takes.
Be a Guide For Other People
These are the typical two things that people ask me, when they invite me: "What's your story, and how do you make all this money, and how you got to name yourself Robin Good". The rest maybe you want to venture asking me something else, because I've plenty of things that I could tell you about newsmastering, or which type of content can make more money, but I would really like to serve you not to be here, to celebrate myself. I'm here to have fun. So you're very welcome if you're a small entrepreneur, a video producer, or somebody who's venturing out on the Internet and want to get a different point of view, not the Bible. I'm not that. Let's talk a little bit. Is anyone out there trying to make some money on the Internet? Raise your hand. 1-2-3-4-5. Anyone of you have some immediate questions or do you want me to provoke you? Maybe... some people ask me often: "Is that Google AdSense really the panacea, the perfect recipe for being successful?" And that is only one way. Today there are many different ways, and think the little pearl, of value that I want to give you out today, is the fact that what is going to work extremely well and some of you today, the presentation, I could not understand the words, so I didn't know the names, but this beautiful girl who's in front of me me introduced a thread that is going to be a winning one. Maybe the way she's interpreting it's the wrong way, but the idea is this: In the near future, because of the economic crisis, because of the way schools are, because of the need to learn continuously new stuff, because no matter what job you do, doctor or traffic cop, you got to learn new stuff, new rules. Things change continuously and they do change faster and faster. It doesn't take to be Leonardo da Vinci to understand that the business of the future is helping others get where they want to get. There are a number of people that want to get somewhere, there must be some other people who help them get there. they cannot go there by themselves. It doesn't matter if you're an expert about cultivating tropical flowers, or if you're an expert about healing rats that fill your house. It doesn't really matter. What matters is dealing today with the most valuable thing, after knowing English and the computer, is being able to communicate effectively to others. Because if you can communicate effectively to others, you have a huge business ahead of you that is not going to end. We're entering an era in which each one of us that wants to, is going to become an independent teacher, a guide, a mentor for others. This is what is meant to be.
The Value of True Education
You don't hear this story very much around, because schools and universities have the monopoly on education. But on a fake education. Especially the schools, because what you get out of schools is just learning how to pass an exam. What is the most intelligent question a student today can have? "What's going to be in the exam?" That's all they want to know, they don't care about the Sumerians or why they did certain things ore others, or the Egyptians, or the formulas, because the teachers expect them to memorize stuff and repeat it at the time of exam. There is very little understanding or knowledge. There's very little communication and discovery going on, but there are plenty of possibilities to change this if we don't leave it to the schools only. We can't destroy the schools, we don't want to have a revolution, we don't want to shoot the teachers. We want to have a quite, peaceful upheaval, change, revolutionary approach to education. And each one of us can start. Because when you're having dinner with your kids, with your daughters, and with your family, that's the time where instead of just talking about what the weather is, you can inject some of the true knowledge, you're discovering every day. You just forget that the true learning that takes place everyday, takes place when you're just not thinking about it. When you're talking at the water cooler with somebody and he says:
"I've discovered this hat and this is fantastic stuff, because it's not just like Velcro, this one when you open it creates energy and then there's a light that lits up here, and so when you're going..."You discover stuff by talking to people, by searching on Google, by asking others, by going to places where there are all the people there and you hear the stories. But this is not what we do in school. Absolutely not. Nor we learn anything about "how to do this". To end my story: future, successful revenue business models for Internet, a great deal of them, are going to be based on your ability to share your knowledge. And you don't have to talk about astrophysics. You can talk about anything you want, because there are people interested in about mostly anything, and when they find somebody who they can see is sincere, is generous, is going to listen to them, they are going to say: "Hey, you got to tell me how much money you want. I want some stuff from you. Man, woman, give me something." That's what happens when you like somebody. It's natural. If she sits with me and she tells me for an hour ten secrets of video publishing that I've never heard before, I say: "How can I take you to dinner, where can take you tomorrow?" And so, when you're doing business, that translates into: "Can I buy your DVD, can I come to a workshop where you tell me this? Can I come to a teleseminar and ask you questions?" Whatever you give them, they're going to want it if you're good, passionate, serious, and sharing

Ross sent in these neat little DIY cases that keep your expensive electronics safe and sound. They are made entirely from recycled juice boxes. It's a great way to reuse what is otherwise a very hard thing to recycle. Check out the link for some tips and a nice pictorial how-to on making your own juice box cases. [Thanks Ross!]
I've invented an environment friendly way to make cases for expensive electronics! They disguise your gadget as something less expensive, and are funky, chic and sleek in their own right. For your iPod, digital camera or other gear.
More about DIY iPod & iPhone cases made from juice boxes
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What Will Save the Suburbs? by Allison Arieff... Interesting, maybe some of these places can become "TechShop" like tool centers...
...Take as an analogous example their symbiotic partner, the big box store. As I learned in artist Julia Christensen’s new book, “Big Box Reuse,” when a big box store like Wal-mart or Kmart outgrows its space, it is shut down. It is, apparently, cheaper to start from scratch than to close for renovation and expansion, let alone decide at the outset to design a store that can easily be expanded (or contracted, as the case may be).Read more | Permalink | Comments | Read more articles in Remake | Digg this!
So not only does a community get a newer, bigger big box, it is also left with quite an economic and environmental eyesore: a vacant shell of a retail operation, tons of wasted building material and a changed landscape that can’t be changed back.
The silver lining in Christensen’s study are the communities she’s discovered that have proactively addressed the massive empty shells they’ve been left with, turning structures of anywhere from 20,000 to 280,000 square feet into something useful: a charter school, a health center, a chapel, a library. (And, in Austin, Minn., a new Spam Museum.)
The repurposing of abandoned big-box stores is easier to wrap one’s head around: one can envision within a single volume (albeit a massive one) the potential to become something else.
Read more of this story at Slashdot.
<The current management of this rather seedy venue doesn't much care about appearances, apparently. Nonetheless, it's become one of the hottest spots in the area, attracting surly alcoholics from all around. A variety of local acts, the vast majority unrelentingly terrible, play here every Tuesday night. Coincidentally, it's Tuesday night."Champion of Guitars: text adventure Guitar Hero gets real"
In 1981, the first Motorola cellular phone, consisting mostly of a big battery, was marketed almost exclusively to police and emergency services. Few other customers could afford it.
The development of technology that could “hand off” a call from one cell tower to the next was a huge achievement at the time. I like the way the museum curators adjusted the appearance of this display, using Lucite and perforated steel to capture that “modern” 1980s look.
I have a DVD of an early Hong Kong gangster movie in which actors talk into Motorola DynaTAC phones. I wish I owned one. Imagine pulling one of these monsters out of your briefcase during a business lunch.
Our day on Offworld started out deep inside gaming's roots, with a look back at a text-only MUD version of Pac-Man, and then, even more gloriously, got news of Champion of Guitars, a brilliant working text adventure version of Guitar Hero, after the parody mock-up we featured earlier in the month.
We also had a whack at Hack-Boy, a single serve site that helps you hack Fallout 3's computers, saw that Metal Gear strategy card-game spinoff Ac!d was coming to mobile phones, browsed through the finalists of the Independent Games Festival's 2009 Mobile competition, and heard news that a downloadable version of Tetris Attack was coming to DS.
Finally, we heard one -- very likely drunk -- Japanese man give us a hilarious play-by-play of Game Boy's Super Mario Land, got sucked into repeatedly watching hypnotic homebrew VJ kits produced for the PS2 and Game Boy Advance, and, best of all, played Legend of Princess (see above), a souped-up raucous sidescrolling arcade version of Legend of Zelda by Noitu Love creator Konjak.
Read more of this story at Slashdot.
Ed Note: Boingboing's current guest blogger Gareth Branwyn writes on technology, pop and fringe culture. He is currently a Contributing Editor at Maker Media. Recent projects have included co-creating The Maker's Notebook and editing The Best of MAKE and The Best of Instructables collections.
Back in the mid-80s, I used to have a little ritual I'd perform every year. I'd select a biography, autobiography, or session/musical history about The Beatles and I'd read it while listening to a housemates' pristine vinyl copy of the The Beatles Collection (from end-to-end) on a kick-ass stereo. I so loved and looked forward to each yearly immersion.
Fast-forward to 2005 and a posting by David here that Boing Boing pal Erik Davis had authored a book on Led Zeppelin's fourth album, part of a series of books on iconic records, called the 33 1/3 Series. I ordered Erik's book and have been collecting the series ever since. I can't tell you how much I enjoy them and how much deeper they've taken me into the music I love so much.
Each book is somewhat unique, there's no set formula, although they all focus on a single album and most tend to have a chapter or two to set up the album, a chapter for each track on the album, and then a follow-up chapter or two. The books are each about 130-140 pages, so they're a quick read -- unless you want to ritualize the experience like I do. For each title, after I buy it, I download the album onto my iPod. Every night, before bed, I listen to one of the tracks, read the chapter on that track, then I listen to the track again. It's really an amazing way of penetrating deeper into the music. Usually after I'm finished with a particular book/album, I'll obsess over that artist for awhile, tracking down and listening to their entire oeuvre, wishing there was a 33 1/3 book for each record.
I just recently finished the 33 1/3 for Captain Beefheart's Trout Mask Replica and then went off and listened to any of his records I could find. I think I understand his work (both his music and his painting) now in a way I never would have without having gone on this journey, little pocket tome in-hand. My next excursion is going to be Joy Division's Unknown Pleasures.
Forthcoming titles I'm jazzed about are Kate Bush's The Dreaming and Brian Eno's Another Green World (although it's been perpetually forthcoming -- rarely a good sign). I got so psyched after reading Erik's book, I even proposed one of my own, for Eno's Before and After Science, but the timing ended up not being right for me (especially given the labor-of-love-sized advance).
One caveat about these books – the quality is very hit and miss. There seems to be a lot of latitude for the authors to step out (the whole enterprise is very passion-driven) and follow where their muse takes them. Some end up in a better place than others. But even when a title draws up short, I've still enjoyed the ride, and the books are so brief, it's not like I've invested a lot of time or money.
David Barker, editor of the series, maintains a blog about 33-1/3, which you can find here.

Instructables user Patenteux du Nord details the construction of these attractive lake bouys:
Read more | Permalink | Comments | Read more articles in DIY Projects | Digg this!My parent's cabin does not have drinkable tap water, so we use a lot of water bottles, juice bottles and all kind of bottles (my father prefers beer bottles). There is also no recycling system in this area, so we have to bring all these containers back home. I found a way to reuse them (using only my father's tool box) by turning them into a useful, good looking and entertaining buoy for the lake. They can be used as seats for exhausted swimmers, anchor for your kayak or rock warning... It is also really fun to try to run on them like in a Japanese game show...
Read more of this story at Slashdot.

I was introduced to Parallel Kingdom today in discussing mobile applications with a few friends. It's a role-playing game designed for cellphone users that you can play on the iPhone or Android.
The gameplay is what you'd expect: killing dragons, teaming up against enemies, upgrading weapons. What's different is that the environment is a Google Map that surrounds your current location by a few blocks, so you can only see other players that are nearby in the real world, and finding other monsters to battle means physically moving to a new location. The result is a combination of straightforward video game play combined with the fun of discovery found in geocaching.
This is a good start, but I'm curious what additional elements location awareness will bring to the mobile gaming experience. For the cellphone-owning gamers out there: what's on your wish list?
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1,800-year-old marble head unearthed in IsraelThe archaeologists (from the Israel Antiquities Authority) believe a merchant family from the eastern part of the Roman Empire most likely passed down the "precious object" through the generations until the fourth or fifth century, when an unfortunate family member had it with him at a public building, perhaps a hostel -- and an earthquake struck...
Two tiny holes in the figurine suggest it was used as a suspended weight together with a balance scale, the archaeologists said.
Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.
Read more of this story at Slashdot.
I finally got around to seeing You're Gonna Miss Me, a documentary about the musician Roky Erickson. Erickson was the leader of the 13th Floor Elevators (here's a 1960s video of the band), a psychedelic group from Austin that was hugely influential to the more well-known San Francisco bands of the era.
The film chronicles Erickson's crippling problems with severe mental illness, which, for a long time, weren't able to stop him from writing and playing amazing songs (Here's a song . In fact, his music just got better and better (Listen to Two Headed Dog from 1980). He finally dropped out though, thanks in a large part to bad family dynamics, and for 12 years he lived in a squalid apartment doing nothing but sitting in a chair listening to all his radios and TVs playing at the same time (to drown out noises in his head?). He lost all interest in music.
The ending is uplifting; it turns out to be a moving documentary about the unselfish love of a man trying to give his brilliant older brother another chance. It's great to see how much better he is doing now, as seen here in this short clip.
You're Gonna Miss Me - a documentary about the musician Roky Erickson

This is the i-Shovel, a prototype of an autonomous snow shovel. It is meant to be left outside, waiting for snowfall. When it detects one inch of snow, it goes to work shoveling the driveway. I would have loved this as a kid!
Follow the link for more info.
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